Today in class we presented the first iterations of our brand identities for the Cloris Awards.
My visual identity was informed by 3 primary things:
The brand characteristics of the Cloris Awards are: celebratory, trustworthy, collaborative, engaged, fun, and proud.
I chose navy blue to evoke a sense of trustworthiness, while the energetic, art-deco-like type that makes up the logo speaks to the celebratory and fun aspects of the brand.
Some suggestions I received from classmates included:
My visual identity was informed by 3 primary things:
- the brand characteristics of the Cloris Awards
- the discussion we had last class based on our moodboards
- what I learned about Cloris Leachman's personality this weekend as I watches various TV shows, movies, and talk shows she has been featured in
The brand characteristics of the Cloris Awards are: celebratory, trustworthy, collaborative, engaged, fun, and proud.
I chose navy blue to evoke a sense of trustworthiness, while the energetic, art-deco-like type that makes up the logo speaks to the celebratory and fun aspects of the brand.
Some suggestions I received from classmates included:
- see what would happen if I filled in the gaps in the word "Cloris"
- look at the mark in reverse (a light mark on a dark background)
- the typeface used for the word "Awards" looks elegant and award-show-like, which is good!
- think about how this mark will work on social media; how can it be adapted to accommodate the format change?
Moving forward, I want to refine the lines and spacing of the logo, experiment with it in different applications, and refine my colors and typography by looking at them used in different ways.
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